Frequently asked questions

Flaer is a platform that helps local businesses get promoted by their real customers on Instagram. When a customer visits your business and posts about it, Flaer verifies the post and rewards them with a small payment. You get authentic, local promotion without creating content or managing campaigns. See how it works.

Flaer is designed for local businesses that benefit from word-of-mouth: restaurants, cafes, gyms, salons, and other local businesses. If your customers visit a physical location and might share their experience on Instagram, Flaer can work for you.

Influencer marketing relies on paying people with large followings to promote your business. Flaer is the opposite: it rewards your everyday customers, people who already visit and spend money at your business. Their followers are mostly friends, family, and locals, which means the promotion reaches people who could actually become your customers. See a detailed comparison.

No. Your customers create and share the content themselves. They take photos of their experience, a picture of their meal, a gym selfie, a latte shot, and share it on Instagram. You never need to write captions, record videos, or manage a social media account.

Flaer works best for businesses with a physical location that customers visit. Restaurants, cafes, gyms, salons, and other local businesses are great fits. If your business is purely online or does not have a location customers visit, Flaer is probably not the right tool.

Sign up on the Flaer web dashboard or our iOS app with your email and password. Then add your business name, type, address, and a photo. The whole process takes a few minutes.

There is no subscription or monthly fee. You purchase credits to fund customer rewards. Your business appears on the Flaer map once you purchase at least $20 in credits. One credit equals one dollar. See full pricing details.

No. There are no contracts, no lock-in periods, and no commitments. You buy credits when you want and stop whenever you want. Your unused credits never expire.

You can generate and print a leaflet from your Flaer dashboard. Each leaflet includes your unique referral code so your regular customers can scan it, sign up for Flaer, and start earning rewards by posting about your business. On top of that, your business earns rewards for every new customer you bring to Flaer through your referral code. Learn more about referrals.

Every post is priced differently based on the customer's audience. Flaer pulls data from Instagram and calculates a fair reward based on audience location, reach, authenticity, and demographics. A typical post from a customer with around 500 mostly local followers costs roughly $11 to $12. See full pricing breakdown.

The maximum reward set by Flaer is $350. A post would need hundreds of thousands of reached people to get close to that. Most posts cost significantly less.

No. Your credits stay in your account until they are used to reward customer posts.

Credits are non-refundable by default. If you have a specific situation, contact our support team and we will review your case.

No. Before a post from your business is created, Flaer calculates an estimated price. If you do not have enough credits to cover it, the share cannot be created in the app.

Flaer uses Instagram's official API to verify that the post exists, is public, and mentions your business. The verification happens automatically so there is nothing you need to do.

Customers share whatever feels natural to them, a photo of their food, a selfie at the gym, a coffee shot. There are no scripts or templates. The only requirement is that the post promotes your business. Authentic content performs best, which is exactly what Flaer encourages.

You cannot approve posts before they go live, but you can rate posts and report content that does not meet your standards. If a report is valid, you do not pay for that post. Ratings also slightly adjust the customer's account score over time.

It depends on the format. Stories need to stay live for 24 hours before Flaer pulls their insights from Instagram. For posts and reels, it takes 7 days. If a customer deletes the content before that window is up, they will not receive a reward and you will not be charged.

You can report any post from your dashboard. The Flaer team will manually review it, and if the report is valid, you will not be charged. People rarely risk their Instagram reputation for a small reward, but the reporting system is there as a safeguard.

Your Flaer dashboard gives you full visibility into how your budget is being spent. For every share, you can see anonymized insights from Instagram, the reward amount, and the key factors that drove the price, like audience location, reach, and authenticity. You also get general statistics for your business, including total number of shares, average price per share, and overall reach. Everything is transparent so you always know exactly what you are paying for.

It depends on your location and how many Flaer users are nearby. Some businesses see their first posts within days of signing up. Printing leaflets for your existing customers can speed things up significantly.

This is a fair question, and it applies to almost every form of local marketing. Whether you run a billboard, Instagram ads, or hand out flyers, it is nearly impossible to know exactly how many people walked through your door because of it. Flaer is no different in that regard. What we do offer is an ROI calculator built into your dashboard. You set your own assumptions based on your business type, like your estimated conversion rate and average number of visits per customer, and the calculator shows you how much value you are getting per dollar spent. It will not tell you the exact number of new customers, but it gives you a realistic picture of whether your investment is paying off. That is more transparency than most marketing channels offer for local foot traffic.

Yes, but many businesses find that Flaer is all they need. Once you sign up and purchase credits, Flaer runs on its own. There are no campaigns to manage, no content to create, and nothing to optimize. Your customers handle the marketing for you. For busy business owners who do not have time to think about marketing, Flaer lets you check it off your list and focus on running your business. That said, Flaer works well alongside other channels too. See how it compares to Instagram ads, influencer marketing, and marketing agencies.